Skills & Experience: When I was a lawyer, my clients would say to me that there’s so much to learn that you can’t conveniently get out of a book…. Stuff that isn’t written down in one place and in some cases anywhere. And they’d pay me to find it, analyse it, and then write it down concisely.
Using the research skills I honed whilst writing my (still unassessed) Ph.D thesis, I was able to turn away from fighting court battles and concentrate on fast, accurate pieces of complex research and analysis, especially where lateral solutions are sought. Sometimes it means being able to fit square plugs into round holes, which is the sort of answers I am often asked to provide when doing town planning work or seeking import permits for unusual goods - we’re the only people in Australia with a permit to import silk cocoons. Sometimes it means being able to write a concise description of what you see and make recommendations so that it will fit into a round hole; so businesses are tweaked a bit so that their practices fit into the sort of framework upon which a franchise system can be built.
Professional quals: Law UTasmania, Arts- Monash, Business- RMIT, admitted to legal practice 1991, retired 2002.
Detailed Service Description:
| It doesn't matter how great your website looks.
Search engines operate on content not graphics.
This, sadly, is a fact lost on many website designers - and also many owners, who tend to confuse "form" with "content" and as a result, get a pretty site which says little.
And whilst web-junkies might get off on the cool look of your page, business people who are looking for quick information won't, in exactly the same way as thinking people prefer The Age or Guardian Weekly to Picture Magazine.
It's often as difficult to write a full brief as it is to write the text yourself.
 Don't bother - just pick up the phone... we can compile the brief over the phone, send to you for checking, and develop your fully-researched website from there. Graphics and website writing can be arranged, or simply tender it through BizReef or Elance.
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